I focus on making design decisions transparent, persuasive, and aligned with business goals. Whether working with stakeholders in enterprise settings or presenting to cross-functional teams, I frame design not just in terms of aesthetics or usability, but in how it impacts user behaviour and operational efficiency.

I approach design with a wide lens, ensuring that every interface I create fits seamlessly within the larger product ecosystem. My work often involves understanding complex user journeys, business processes, and interdependencies across systems. Whether I’m designing internal tools or customer-facing features, I map out how each decision affects upstream and downstream experiences. This helps me design for long-term scalability rather than isolated features, and ensures that my solutions align with both user needs and product strategy.

I care deeply about creating intuitive, clear, and efficient interfaces. My design process involves thoughtful use of space, and accessible interaction patterns. I focus on reducing friction in the user journey by crafting layouts and flows that guide users naturally. Whether I’m working on high-fidelity mockups or iterative prototypes, I balance visual clarity with the functional demands of enterprise products, ensuring that designs not only look clean but help users get things done faster and with less confusion.

I’ve worked closely with engineers, product managers, BAs, researchers, and Scrum Masters in environments that demand alignment and agility. My strength lies in facilitating conversations that surface constraints early and finding shared language across disciplines.

Design involves constant choices, and I bring structure to how I make and communicate those decisions. I’ve moved beyond basic pros and cons lists to adopt more deliberate frameworks inspired by thinkers like Annie Duke. This mindset helps me challenge defaults, clarify assumptions, and make design recommendations that hold up under scrutiny. It also supports more objective conversations with stakeholders when decisions need to be revisited as projects evolve.