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Satigi Case Study

This case study focuses on a startup I co-founded, aimed at using AI to speed up the research synthesis process for UX designers, a task that is time-consuming but valuable.

Watch the Video Summary

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Details

  • Timeline discussed in this case study: 4-6 weeks
  • Startup timeline: About a year
  • My Role: Co-founder (1 of 2) / Desiginer / Developer

Background

  • UX Designers have to do many jobs at once: research, usability testing, UI design, content design and more
  • One of the jobs that consumes a lot of time, provides a lot of value, but is not immediately justifiable to the client is the research work. Specifically the synthesis of the research.

High Level Thoughts on Founding a B2B startup

Startup Direction

We decided to call our startup “Satigi”. Satigi was derived from the sentence Save Time Get Insights. Which is fitting to what the application does.

Our target market was design agencies as it would be easier to get them to make a commitment than designers who work in corporate functions.

Once we completed our user interviews and market research, we decide that the startup should provide the following offerings:

Proof of Concept using OpenAI and Bubble

In November 2022, OpenAI launched ChatGPT, and it quickly took off. By March 2023, they introduced GPT-4, while earlier versions like GPT-3 and GPT-3.5 became available to developers via API.

Seeing the potential of these tools, I realised they could help solve challenges faced by design SMEs.

Video and Slides

Video

  • Here is a full video explaining this project

Slides

  • You can look through the slides below: